In four weeks, you'll build the foundations of the systems that handle the boring stuff: finding leads, building a content machine, writing in your voice, and clearing admin — so more of your week runs without you. So you can spend your time on the work you actually got into this for.
You went freelance for the freedom. The interesting projects. Being your own boss.
But somewhere along the way you became your own everything: marketer, salesperson, copywriter, bookkeeper, scheduler, and the person who remembers to follow up. The actual paid work happens in the gaps between all of that.
You've heard AI can help. You may be using it for drafting already, but you know it could do so much more. What nobody shows you is how to wire it into the way you actually work. That's the gap The Basecamp closes.
We'll be building using Claude Cowork. You'll need the paid plan (£18 per month) and the desktop version of the app.
Most AI training hands you a tour of features and leaves you to figure out the rest. The Basecamp does the opposite. We start with your actual week, the repeating jobs that eat your time, and look at how AI can take them on.
Over four weeks we work through the foundations: keeping on top of leads, creating content in your voice, clearing the admin, and tying it together so more of it runs without you. You don't just learn about AI, you start putting it to work in your own business.
Each week I show you the approach and you build your own version, with templates, recordings, and a community to back you up. You leave with momentum and a clear path, not just notes.
We get your foundations right: your AI workspace set up properly, and your brand voice captured so everything you produce from here sounds like you. Then we build a simple CRM that captures and tracks leads, so nothing slips through the cracks again.
You leave with: a working lead tracker and a documented brand voice your AI can reuse forever.The repeatable system for turning one idea into a week of content. One to many assets in a fraction of the time, without it being AI slop or staring at a blank page.
You leave with: a content engine you can run every week in under an hour.The boring stuff that quietly drains your day: inbox triage, follow-ups, scheduling, note-taking, the repetitive bits. We set up the systems that handle them so you don't have to.
You leave with: at least one of your most time-consuming admin jobs automated, and a clear plan for the rest.We connect the pieces into one smooth-running setup: automations that talk to each other, and a single dashboard that shows you what's happening across your business at a glance.
You leave with: your core systems connected into one setup and a dashboard view, plus the know-how to keep extending it after Week 4.Small cohort, real-time. You build alongside me and ask questions as they come up.
Miss one, or want to redo a step? The replay is in your hub by the next morning.
All replays, workbooks, and copy-and-use templates in one place, yours to keep.
Done-for-you starting points so you're building, not staring at a blank screen.
A space to ask questions and share what you've built, plus direct access to me throughout. You won't be doing this alone.
I'm the founder of The Automated Explorer. I spent 19 years at the BBC and I'm a Chartered Marketer, but the reason I built this isn't the CV. It's that I went looking for a way to run my own business without drowning in admin, found that AI could genuinely do it, and got slightly obsessed with making it work for people who aren't technical.
I don't do tool demos and buzzwords. I show you the exact systems I use to run this business, and I help you build your own versions, live.
Secure checkout via Stripe · Place confirmed instantly · Joining details by email
Can't make September? Join the waitlist for the next cohortChanged your mind after booking? First session not for you? You have 14 days from booking for a no-quibble refund.
Cohorts run subject to a minimum number. If we don't reach it, you choose: move to the next cohort, join a smaller-group version, or take a full refund. (See terms.)
Yes, and this is exactly who Basecamp is built for. There's no code and nothing to install beyond free or everyday tools. We go at a build-along pace, every session is recorded, and the community is there if you get stuck between sessions. If you can run your freelance business, you can do this.
That's the honest reason to do it. The Basecamp costs you roughly two hours a week for four weeks, and it gives you back time every week after that, for good. You're not adding a course to your plate, you're building the thing that clears your plate.
No problem. Every session is recorded and in your hub by the next morning, with the workbook and templates. Plenty of people catch up on the replay and bring questions to the community or the next live call.
You can, and some people do, eventually. The difference is Basecamp is built around your business, in order, with someone to ask when it breaks. Free videos teach features in isolation. Here you leave with a finished, connected system, in four weeks instead of four months of trial and error.
We build with Claude Cowork (the paid plan, £18 per month, on desktop). Any other tools will be accessible, and I'll point you to free tiers wherever they exist. You won't need an expensive stack to complete the programme. I'll be transparent about anything that has a cost so there are no surprises.
Live. Four real sessions with me on Zoom, in a small cohort, so you can ask questions in the moment and we can troubleshoot together. The recordings are a backup and a reference, not the main event.
Yes. You're building systems on your own accounts and your own machine, and you keep the hub, recordings, and templates for good. The whole point is that it keeps running after Week 4.
Most of us have. That's why this is live, small, time-boxed to four weeks, and built around finishing one real thing rather than consuming hours of content. The cohort, the deadlines, and the community are what get you to the end.
14-day money-back guarantee. Changed your mind after booking? First session not for you? You have 14 days from booking for a no-quibble refund.
The question is whether you're doing it, or your systems are. Four weeks from now you could have the core systems built and running, instead of still meaning to get to it. Or you could be exactly where you are now.
Early-bird £197 until 20 August · Live on Zoom · Starts Thursday 10 September · Money-back guarantee